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About Us is dedicated to helping UK consumers better understand the insurance products they need. We might not be able to stop insurance companies using jargon in their policies, but we can certainly help explain what it all means.


The site was founded in 2021 by Mike and Ste who have over 30 years of general insurance experience across a number of roles working in areas such as customer operations, bodily injury claims and head office underwriting. We've had some of the highest levels of underwriting authority within one of the UK's biggest insurers want to help people get the right cover for their needs so they don’t get any nasty surprises if the worst happens and a claim needs to be made.

Friends in Nature

For all inquiries about advertising with us and any other enquiry, please email

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You are under absolutely no obligation to give any of your hard-earned cash and please only do so if you have a little spare and we have helped you in some way. The support you give will help keep the website running and allow us to continue to create new content for you and all our visitors. Alternatively, a review would also help us get our name out there to new visitors who may benefit from the information we share.

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